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Savills Property Management is one of the world’s leading property agents, with over 600 offices across more than 60 countries around the globe.
In their UK Property Management division alone, they have around 2,000 people on their Workplace community, helping each of their teams to stay connected and up to date.
But while their community has a high percentage of active users, most of these users are based on desktops – and Savills PM wanted to find a way to get more of their people connected on the go, particularly their large frontline workforce of cleaners and building security.
Coolr had already worked with Savills PM previously to guide them through their roll-out of Workplace, and our Advent Bot caught their eye as a simple and fun introduction to Workplace Chat that matched Savills PM’s own company values.
Having already launched Workplace, Savills PM wanted a way to drive larger engagement and adoption – particularly of the instant messaging function – Workplace Chat.
On each day leading up to Christmas, our Advent Bot would send out a message to all employees to ask if they’re ready for a festive joke. Once the bot gets a response, it sends out a seasonal joke that changes every day.
And if the users keep interacting with the bot, they might find it has a little personality of its own to show off, too.
After setting up the Coolr Advent Bot in their Workplace community, Savills PM saw an explosive growth in their employees’ mobile Workplace usage:
In the first week of December, the jokes were requested almost 16,000 times, with 65% of Savills PM’s users interacting with the bot on the first Monday after it was launched.
And in that same week, Savills PM saw a 224% increase in mobile usage on Workplace – an achievement that they directly attribute to the Coolr Advent Bot.
‘We were drawn to the Advent Bot because it was a simple and fun way to get more of our people using Workplace on their mobile devices,’ said Nicholas Herward, Head of Property Management at Savills PM.
‘Workplace Chat is the only direct messaging system we use to stay in touch with our on-site staff, and the chat bot gave us a fun and engaging way to show our staff how the chat system works. We saw a huge surge in the numbers of people using Workplace on their mobiles, and we’ve now got more of our people comfortable and confident in staying connected with other teams, wherever they are.’
Are you looking increase mobile adoption in your Workplace instance or are you just interested in exploring what bot can do for you? As Facebook's first ever partner for Workplace, Coolr are the experts and we'd love to help you too. Contact Us